Collection and category pages are often the pages that rank best in an online store, yet most are left with a heading, a grid of products and nothing else. This package optimises 10 of your Shopify collections or WooCommerce product categories so search engines understand what each page is about and shoppers find what they came for.
What’s included
- 10 collections or product categories optimised
- Keyword research to choose a target keyphrase for each collection
- Collection description written (around 150 to 300 words) with a short intro above the products where your theme supports it
- SEO page title, meta description and clean URL handle for each collection
- Collection image added or updated, with descriptive image alt text
- Internal links to related collections, products and pages
- Product sort order and filters reviewed so the best sellers show first
- Redirects added for any URL changes, so no rankings or links are lost
- A summary of every change, with the keyphrase used for each collection
What you supply
Admin access to your store and a list of the 10 collections or categories you would like optimised. If you’re not sure which to choose, I’ll suggest the 10 with the most search potential. Any brand notes, tone of voice or words to avoid are welcome but not required.
Who it’s for
Shopify and WooCommerce stores in Australia, New Zealand, the US and Canada with collection or category pages that have thin or missing content, duplicate titles or no meta descriptions.
Delivery
Completed within 7 business days of receiving store access and your list of collections. Larger stores can order this package more than once.
How it works
- Purchase the package and I’ll contact you within one business day.
- You provide store access and the collections you’d like optimised.
- I research keyphrases, write the copy and update each collection.
- You receive a summary of every change made.
Work is completed by Mark Serdina, a Sydney-based Shopify, WordPress and SEO developer. Need your product pages done as well? Add the Product Listing and SEO Batch. Want to know how your store is performing in search first? Start with the SEO and Analytics Health Check.
New to ordering? Read how it works and the Shop FAQ, or request a custom quote if you need something different.
Frequently asked questions
Which platforms do you support?
Shopify collections and WooCommerce product categories. Other platforms can be quoted separately.
Do you write the collection descriptions?
Yes. Each collection gets original, keyword-focused copy written for your store, and you can request changes before or after it goes live.
What if I have more than 10 collections?
You can order this package more than once, or request a custom quote for a larger store.
Will changing URLs affect my rankings?
URL handles are only changed when it helps, and a redirect is added from the old URL every time so existing rankings and links carry over.
Do you change my theme or design?
No. Content is added using your existing theme. If your theme can’t show a collection description where it should, I’ll let you know and suggest an option.
Do I need to give you access to my store?
Yes, staff or admin access is needed to update collections. You can remove access as soon as the work is complete.
How do I pay?
You pay the fixed price at checkout. Prices are in Australian dollars and include GST for Australian customers.
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