A slow website loses visitors, sales and rankings. This package speeds up your WordPress, WooCommerce or Shopify site and improves your Core Web Vitals (LCP, INP and CLS), so pages load quickly on mobile and Google sees a better page experience.
In short: A fixed-price speed optimisation for WordPress, WooCommerce or Shopify: image compression and WebP, caching, script and app clean-up, lazy loading and Core Web Vitals fixes for up to 5 key templates, with a before and after PageSpeed report.
What’s included
- Before and after PageSpeed Insights and Core Web Vitals report for 5 key pages
- Images compressed, resized and served as WebP or AVIF, with lazy loading below the fold
- Caching and compression configured (WordPress) or theme assets optimised (Shopify)
- Unused plugins, apps and leftover scripts removed or deferred
- Render-blocking CSS and JavaScript reduced, and fonts preloaded
- Layout shift (CLS) fixes for images, banners and embeds
- Largest Contentful Paint (LCP) image prioritised on key templates
- A short list of next steps if hosting or the theme is holding you back
What you supply
Admin access to your website (and hosting for WordPress), and a list of your most important pages. A staging site is helpful but not required.
Who it’s for
Small businesses and online stores in Australia, New Zealand, the US and Canada whose site feels slow, fails Core Web Vitals in Google Search Console, or scores poorly in PageSpeed Insights on mobile.
Delivery
Completed within 5 business days of receiving access. Field data in Search Console updates over the following 28 days.
How it works
- Purchase the package and I’ll contact you within one business day.
- You share website and hosting access.
- I benchmark, optimise and retest your key pages.
- You receive a before and after report with next steps.
Work is completed by Mark Serdina, a Sydney-based Shopify, WordPress and SEO developer. Site also hard to use on phones? Add Mobile and Tablet Responsiveness. For a full picture, start with the SEO and Analytics Health Check. Comparing options? Read the Website Services Price Guide.
New to ordering? Read how it works and the Shop FAQ, or request a custom quote if you need something different.
Frequently asked questions
What are Core Web Vitals?
Core Web Vitals are Google’s measures of page experience: Largest Contentful Paint (loading speed), Interaction to Next Paint (responsiveness) and Cumulative Layout Shift (visual stability).
Does website speed affect SEO?
Yes. Page experience, including Core Web Vitals, is part of how Google ranks pages, and faster pages also convert more visitors into enquiries and sales.
Can you guarantee a 100 PageSpeed score?
No one can honestly guarantee a perfect score, as hosting, themes and third-party apps play a part. You will get measurable improvements and a clear report of what changed.
Does this work on Shopify?
Yes. On Shopify I optimise images, theme code and app scripts. Server caching is handled by Shopify itself.
Will optimisation break my website?
Each change is tested, and a backup is taken before work starts on WordPress sites, so anything can be rolled back.
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