Website services are easy to buy and hard to compare. One agency quotes by the hour, another bundles everything into a monthly retainer, and you are left guessing what a logo, a Google Ads setup or a speed fix should actually cost.
This guide breaks down 20 common website services for small businesses, what each one includes, a fixed price for each and the order to do them in, so you can budget with confidence and spend money where it makes the biggest difference.
Quick Answer: How Much Do Website Services Cost?
For a small business, one-off website services typically cost $149 to $790 AUD each, a new Shopify store setup or migration costs $1,290 to $1,490, and a custom CMS website starts around $3,490. Fixed-price packages let you know the total up front. Ad spend, domain names and software subscriptions such as Shopify, Google Workspace or Klaviyo are paid separately to the provider.
Website Services Price List (2026)
All prices below are fixed, in Australian dollars, and include GST for Australian customers. Customers in New Zealand, the US and Canada pay no GST. Click any service to see exactly what is included.
| Service | What you get | Fixed price (AUD) |
|---|---|---|
| Logo Design for Small Business | 3 concepts, 2 revision rounds, all file formats | $490 |
| Brand Style Guide | Colours, fonts, logo rules in a PDF | $390 |
| Website Re-skin: Design Refresh | New look for 5 key pages, URLs and SEO kept | $990 |
| Shopify Store Setup | Branded theme, 20 products, payments and shipping | $1,290 |
| Umbraco Website | Custom 8-page .NET CMS site with training | $3,490 |
| Shopify Store Migration | 500 products, customers, orders and 301 redirects | $1,490 |
| Shopify Quick Fix | Up to 2 hours of developer time | $199 |
| Website Speed Optimisation | Core Web Vitals fixes and a before and after report | $449 |
| WordPress Security Hardening and Backups | Firewall, 2FA, daily off-site backups | $349 |
| Website Accessibility Audit (WCAG 2.2) | 10 pages tested, prioritised fix report | $499 |
| GA4 and Tag Manager Conversion Tracking | 6 key events, ecommerce tracking, Looker Studio report | $399 |
| Google Search Console Setup and Indexing Fix | Google and Bing set up, 20 indexing fixes | $249 |
| Google Business Profile Setup and Optimisation | Categories, photos, posts and review link | $299 |
| Website Copywriting: 5 Pages | SEO and answer-first copy, titles and FAQs | $750 |
| Google Ads Search Campaign Setup | Keyword research, 3 ad groups, 14-day check | $590 |
| Meta Ads Campaign Setup | Pixel and Conversions API, 6 ad creatives | $590 |
| Social Media Setup and Website Integration | 4 branded profiles linked to your site | $349 |
| Email Newsletter Template Design (EDM) | Custom template, inbox tested | $390 |
| Klaviyo Email Flows Setup | 4 automated flows, 10 emails | $790 |
| Domain and Business Email Setup | Google Workspace or Microsoft 365, SPF, DKIM, DMARC | $149 |
Branding and Design
Branding comes first because every other service uses it. A logo and a simple style guide mean your website, social profiles, emails and ads all look like the same business. If your site works but looks dated, a re-skin is usually far cheaper than a rebuild because your content, pages and URLs are reused.
- Logo Design for Small Business ($490): 3 concepts, 2 revision rounds, all file formats.
- Brand Style Guide ($390): Colours, fonts, logo rules in a PDF.
- Website Re-skin: Design Refresh ($990): New look for 5 key pages, URLs and SEO kept.
Websites and Online Stores
A new Shopify store is the quickest way for most small businesses to start selling online. Umbraco suits organisations that want a secure, low-maintenance CMS on Microsoft .NET. If you already sell on WooCommerce, Magento, Wix or Squarespace, a migration keeps your products, customers and rankings while you move.
- Shopify Store Setup ($1,290): Branded theme, 20 products, payments and shipping.
- Umbraco Website ($3,490): Custom 8-page .NET CMS site with training.
- Shopify Store Migration ($1,490): 500 products, customers, orders and 301 redirects.
Fixes, Speed, Security and Accessibility
These are the services that protect what you have already built. A slow site loses visitors and rankings, an unpatched WordPress site is the most common target for malware, and an inaccessible site shuts out customers and adds legal risk. Fix them before spending more on traffic.
- Shopify Quick Fix ($199): Up to 2 hours of developer time.
- Website Speed Optimisation ($449): Core Web Vitals fixes and a before and after report.
- WordPress Security Hardening and Backups ($349): Firewall, 2FA, daily off-site backups.
- Website Accessibility Audit (WCAG 2.2) ($499): 10 pages tested, prioritised fix report.
Google, Search and Local SEO
Tracking tells you what is working, Search Console makes sure Google can index your pages, and your Business Profile gets you into Google Maps. Good copy then turns that visibility into enquiries. Writing answer-first copy with FAQs also makes your pages easier for Google AI Overviews, ChatGPT and Perplexity to quote.
- GA4 and Tag Manager Conversion Tracking ($399): 6 key events, ecommerce tracking, Looker Studio report.
- Google Search Console Setup and Indexing Fix ($249): Google and Bing set up, 20 indexing fixes.
- Google Business Profile Setup and Optimisation ($299): Categories, photos, posts and review link.
- Website Copywriting: 5 Pages ($750): SEO and answer-first copy, titles and FAQs.
Marketing, Ads and Email
Paid ads bring traffic quickly, but only pay off when tracking and landing pages are in place. Email is usually the highest-return channel for online stores, and automated Klaviyo flows such as abandoned cart reminders keep earning after they are set up. Ad spend and platform subscriptions are paid directly to Google, Meta or Klaviyo and are not included in setup prices.
- Google Ads Search Campaign Setup ($590): Keyword research, 3 ad groups, 14-day check.
- Meta Ads Campaign Setup ($590): Pixel and Conversions API, 6 ad creatives.
- Social Media Setup and Website Integration ($349): 4 branded profiles linked to your site.
- Email Newsletter Template Design (EDM) ($390): Custom template, inbox tested.
- Klaviyo Email Flows Setup ($790): 4 automated flows, 10 emails.
Domains, Email and Hosting
A business email address at your own domain builds trust, and correct SPF, DKIM and DMARC records stop your emails landing in spam. Pair it with reliable hosting and you have the foundations every other service relies on.
- Domain and Business Email Setup ($149): Google Workspace or Microsoft 365, SPF, DKIM, DMARC.
Which Website Services Should You Do First?
If your budget is limited, work through your website in this order. Each step makes the next one more effective.
- Foundations: domain, business email, hosting and a logo. Without these, everything else looks less professional.
- Protect and fix: security hardening, backups and speed. There is no point sending traffic to a slow or vulnerable site.
- Measure: GA4 conversion tracking and Google Search Console, so you can see what is working.
- Get found: Google Business Profile, SEO copywriting, schema and AI search visibility.
- Grow: Google Ads, Meta Ads, social media and email flows, once tracking and landing pages are ready.
Fixed Price vs Hourly Rates: Which Is Better?
Hourly rates suit open-ended work where the scope is unclear. For defined tasks such as a logo, a store setup or a tracking setup, a fixed price is usually better for small businesses: you know the cost before work starts, the deliverables are written down, and the risk of a job running over sits with the developer, not you.
When comparing quotes, check what is included (revisions, testing, training, support after launch), who owns the accounts and files at the end, and whether third-party costs such as ad spend, themes or apps are included or extra.
Get It Done for You
Every service in this guide is completed by Mark Serdina, a Sydney-based Shopify, WordPress and SEO developer, for businesses in Australia, New Zealand, the US and Canada. Browse all fixed-price website packages, read how it works, or request a custom quote if you need a mix of services.
Related Articles
- Fixed-Price Website Packages for Shopify, WooCommerce and WordPress
- How to Get Your Business Found in AI Search
- How to Brief a Web Developer: 6 Things to Know Before You Start
- Common WordPress Problems and How to Fix Them
- How Much Does a Website Redesign Cost in Australia in 2026?
Frequently Asked Questions About Website Service Costs
How much does a small business website cost in Australia?
A small business website typically costs from about $1,490 for a fixed-price WordPress site to $3,490 or more for a custom CMS website. A new Shopify store setup costs around $1,290, plus your monthly Shopify plan.
How much does a logo cost for a small business?
A professional small business logo with several concepts, revisions and all file formats typically costs a few hundred dollars. The Logo Design package here is $490 AUD.
Is ad spend included in Google Ads or Meta Ads setup prices?
No. Setup prices cover building the campaign and tracking. Ad spend is billed directly to you by Google or Meta.
What website services do I need first?
Start with your domain, business email, hosting and logo, then security, backups and speed, then tracking and Search Console, and only then paid ads and email marketing.
Are fixed-price website packages better than hourly rates?
For clearly defined tasks, fixed prices give you certainty about cost and deliverables. Hourly rates suit open-ended work where the scope is still unclear.
Do you work with businesses outside Australia?
Yes. Services are delivered remotely to businesses in Australia, New Zealand, the US and Canada. GST applies to Australian customers only.