A brand style guide keeps your website, social posts, emails and printed material looking like they come from the same business. This package sets your colour palette, typography and logo rules in one simple PDF that you, your staff and any designer or developer can follow.
In short: A fixed-price brand style guide: logo usage rules, a colour palette with HEX, RGB and CMYK codes, web-safe font pairings, button and heading styles and image direction, delivered as a PDF in about 7 business days.
What’s included
- Colour palette: primary, secondary and accent colours with HEX, RGB and CMYK codes, checked for accessible contrast
- Typography: heading and body font pairing (Google Fonts or Adobe Fonts) with sizes for web
- Logo rules: clear space, minimum size, approved versions and what to avoid
- Button, link and heading styles ready for your website developer
- Photography and image style direction
- Tone of voice basics: 5 do and don’t examples for your copy
- A 10 to 14 page PDF guide plus colour swatch files
- One round of revisions
What you supply
Your logo files and any existing colours or fonts. A few websites or brands you like helps me set the direction.
Who it’s for
Small businesses and online stores in Australia, New Zealand, the US and Canada that already have a logo but whose website, socials and marketing look inconsistent, or that are about to brief a designer or developer.
Delivery
Completed within 7 business days of receiving your logo and brief.
How it works
- Purchase the package and I’ll contact you within one business day.
- You send your logo, current materials and brands you like.
- I build your palette, typography and logo rules into a guide.
- You review, request one round of changes and receive the final PDF.
Work is completed by Mark Serdina, a Sydney-based Shopify, WordPress and SEO developer. No logo yet? Start with Logo Design for Small Business. Ready to apply your brand online? See the Website Re-skin package. Comparing options? Read the Website Services Price Guide.
New to ordering? Read how it works and the Shop FAQ, or request a custom quote if you need something different.
Frequently asked questions
What is a brand style guide?
A brand style guide is a short document that sets the rules for your logo, colours, fonts, images and tone of voice, so everything your business publishes looks and sounds consistent.
What is included in a brand style guide?
Logo usage rules, a colour palette with HEX, RGB and CMYK codes, font pairings and sizes, button and heading styles, image direction and tone of voice examples.
Do I need a logo first?
Yes. The guide is built around your existing logo. If you do not have one, order the Logo Design package first.
Will the colours work on my website?
Yes. Every text and background colour pairing is checked for accessible contrast so it is readable on screen.
What format is the brand guide?
A PDF guide of 10 to 14 pages, plus colour swatch files you can import into Canva, Figma or Adobe apps.
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