Keyword Planning, Schema Markup and AI Search Visibility

Customers now find businesses through Google, AI Overviews, ChatGPT, Copilot and Perplexity. This package gives your website the foundations to be found in all of them: a clear keyword plan, structured data that tells search engines exactly what your business offers, and the technical and content fixes that make your pages easy for AI tools to understand and cite.

What’s included

• Keyword planning: research and a keyword map for up to 10 key pages, with a primary keyphrase, supporting terms and the questions customers ask for each page
• SEO page titles, meta descriptions and heading structure updated on those 10 pages
• Schema markup: JSON-LD structured data for Organisation or LocalBusiness, WebSite, BreadcrumbList, Product or Service, Article and FAQPage, as suited to your site
• Every schema block tested in Google’s Rich Results Test and the Schema Markup Validator
• AI search visibility: robots.txt and crawler access checked for Googlebot, Bingbot, OAI-SearchBot and PerplexityBot
• Google Search Console and Bing Webmaster Tools set up or reviewed, with your sitemap submitted to both
• Short, answer-first summaries and FAQs added to key pages so AI Overviews and AI assistants can quote them
• Business name, address, phone and service details checked for consistency across your site and Google Business Profile
• Baseline AI visibility check: how your business shows up for 10 customer questions in Google AI Overviews, ChatGPT and Perplexity
• A summary report of every change, with your keyword map, plus a 30-minute call to walk through next steps

What you supply

Admin access to your website, and access to Google Search Console and Google Analytics if you have them. A list of your most important services or products is helpful. If you’re not sure which 10 pages to choose, I’ll recommend the ones with the most search potential.

Who it’s for

Small businesses and online stores in Australia, New Zealand, the US and Canada on WordPress, WooCommerce, Shopify or Umbraco that want to be found in Google and recommended in AI search, but have no keyword plan, missing or broken schema, or no idea how AI tools see their business.

Delivery

Completed within 10 business days of receiving access. Need more than 10 pages? Order the package again or request a custom quote.

How it works

1. Purchase the package and I’ll contact you within one business day.
2. You share website admin, Search Console and GA4 access.
3. I research keyphrases, add schema markup and make the AI visibility fixes.
4. You receive a report and a 30-minute call to go through the results.

Work is completed by Mark Serdina, a Sydney-based Shopify, WordPress and SEO developer. Want to learn more first? Read How to Get Your Business Found in AI Search. Not sure where your site stands? Start with the SEO and Analytics Health Check, or add the Collection and Category SEO package for your store.

New to ordering? Read how it works and the Shop FAQ, or request a custom quote if you need something different.