If you can’t see which pages, campaigns and channels bring in enquiries and sales, you’re guessing with your marketing budget. This package sets up Google Analytics 4 through Google Tag Manager with proper conversion tracking, so you know exactly what is working.
In short: A fixed-price GA4 and Google Tag Manager setup: GA4 property and data stream, consent mode v2, up to 6 key events such as form submits, calls and purchases, ecommerce tracking, Google Ads and Search Console links and a simple Looker Studio report.
What’s included
- GA4 property and web data stream created or audited, with data retention and internal traffic filters set
- Google Tag Manager container installed on your website
- Consent mode v2 configured with your cookie banner
- Up to 6 key events (conversions), such as form submissions, phone and email clicks, bookings and file downloads
- Ecommerce purchase tracking for WooCommerce or Shopify
- GA4 linked to Google Ads and Google Search Console
- Every tag tested in Tag Assistant and GA4 DebugView
- A one-page Looker Studio report and a recorded walkthrough
What you supply
Admin access to your website, and access to (or permission to create) your Google Analytics, Tag Manager and Google Ads accounts. A list of the actions you count as a lead or sale.
Who it’s for
Small businesses and online stores in Australia, New Zealand, the US and Canada running ads or SEO that need reliable lead and sales tracking, or whose GA4 was set up automatically and is missing conversions.
Delivery
Completed within 5 business days of receiving access.
How it works
- Purchase the package and I’ll contact you within one business day.
- You share website and Google account access.
- I install GTM, configure GA4 and test every event.
- You receive a Looker Studio report and a recorded walkthrough.
Work is completed by Mark Serdina, a Sydney-based Shopify, WordPress and SEO developer. Running ads next? See Google Ads Search Campaign Setup and Meta Ads Campaign Setup. Already tracking? The SEO and Analytics Health Check reviews it. Comparing options? Read the Website Services Price Guide.
New to ordering? Read how it works and the Shop FAQ, or request a custom quote if you need something different.
Frequently asked questions
What is the difference between GA4 and Google Tag Manager?
Google Analytics 4 reports on your website traffic and conversions. Google Tag Manager is the tool that installs and manages the tracking codes, including GA4, Google Ads and Meta Pixel, without editing website code each time.
What is a key event in GA4?
A key event (formerly called a conversion) is an action that matters to your business, such as a form submission, a call click or a purchase.
Do I need consent mode?
If you have visitors from regions with consent laws, or run Google Ads, consent mode v2 lets your tags respect cookie choices while keeping modelled data in your reports.
Can you track WooCommerce or Shopify sales?
Yes. Ecommerce purchase tracking is included for WooCommerce and Shopify, including revenue and products.
Will you need access to my Google accounts?
Yes. You add me as a user with the right permissions, and you stay the owner of every account.
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