Want a website that looks and works exactly the way your business needs, without fighting the limits of an off-the-shelf template? The Custom Shopify or WordPress Theme package gives you a theme designed and coded specifically for your brand, so every page, section and layout is built around your customers and your goals.
Choose your platform:
- Shopify (A$3,500): a custom Online Store 2.0 theme for your Shopify store, with flexible sections you can edit in the theme customiser.
- WordPress (A$3,000): a custom WordPress theme, WooCommerce ready if you sell online, with editable blocks and fields so you can manage content yourself.
What's included
- A custom design for your key page templates, styled to your logo, colours and fonts
- A hand-coded theme built from scratch, with no bloated page builder or unused features
- Reusable, editable sections and blocks so you can update content without a developer
- Up to 6 unique page templates, such as Home, About, Services or Collection, Product or Post, Contact and a general page
- Mobile-first, responsive layouts tested on phones, tablets and desktops
- Speed optimised code, image handling and Core Web Vitals checks
- SEO-ready structure: clean headings, schema-friendly markup and editable page titles and meta descriptions
- Google Analytics 4 and Google Search Console connected
- Theme installed on your store or site, with existing content mapped to the new templates
- A 30-minute handover session showing you how to edit your new theme
- 14 days of post-launch support for fixes and small adjustments
Who it's for
Businesses in Australia, New Zealand, the US and Canada that have outgrown a generic template and want a unique, fast website that is easy to manage, on either Shopify or WordPress.
Delivery
Estimated timeline: 4 to 6 weeks from receiving your content, branding and site access. Extra templates or complex features may take longer and will be confirmed in your project plan.
How it works
- After purchase, we have a short call to go through your brand, goals, examples you like and must-have features. You receive a written scope and timeline.
- You provide branding, content and access to your Shopify store or WordPress site.
- I design your key pages and share them for feedback, with up to 2 rounds of design revisions.
- I build the theme on a private preview or staging site, and you review it before launch.
- Once approved, I launch your new theme and check everything is working.
Not included
- Shopify subscription, hosting, domain, premium plugin or app subscription costs (these are paid directly by you)
- Custom app or plugin development, or complex integrations such as ERP, POS or wholesale systems
- Product or content migration beyond mapping your existing content to the new templates
- Professional photography or full copywriting
- More than 6 unique page templates (available as an add-on and quoted in your scope)
Work is completed by Mark Serdina, a Sydney-based Shopify, WordPress and SEO developer. Need a full store rebuild instead? See the Full Rebuild Shopify Website package or request a custom quote.
New to ordering? Read how it works and the Shop FAQ.
Frequently asked questions
Should I choose Shopify or WordPress?
Shopify is usually the best choice if selling products online is the main focus of your business, as hosting, checkout and security are handled for you. WordPress suits content-rich websites, service businesses and blogs, and can also run a store with WooCommerce. If you are not sure, choose the option closest to your current platform and we will confirm it on the kickoff call.
Why is the Shopify theme more expensive?
A custom Shopify theme includes more templates to build and test, such as product, collection, cart and search pages, plus the theme customiser settings that let you edit sections without code.
What is the difference between a custom theme and a premade theme?
A premade theme is designed for thousands of stores, so it often includes features you do not need and limits you on the ones you do. A custom theme is designed and coded for your business only, so it is lighter, faster and built around how your customers actually use your site.
Will I be able to edit the website myself?
Yes. Every section is built to be editable, through the Shopify theme customiser or WordPress blocks and fields, and the handover session shows you exactly how to update text, images and layouts.
Will my site go offline while the theme is being built?
No. Your new theme is built on a private preview or staging site, and your current website stays live until the new theme is approved and launched.
Do I own the theme?
Yes. Once the project is paid in full, the custom theme code is yours to keep and use on your website.
What if I need to cancel?
If you cancel before work starts, your payment is refunded in full. After that, it is applied to the work completed and any unused amount is refunded. See the refund policy for full details.
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