Facebook and Instagram ads help you reach new customers by interest, location and behaviour, and bring back people who have already visited your website. This package sets up Meta Business Manager, the Meta Pixel and Conversions API, and launches a campaign built around your goal.
In short: A fixed-price Meta Ads setup for Facebook and Instagram: Business Manager and ad account, Meta Pixel and Conversions API, domain verification, audiences, 1 campaign with up to 3 ad sets and 6 ad creatives, and a 14-day optimisation check.
What’s included
- Meta Business Manager (Business Portfolio), ad account and payment set up or audited
- Meta Pixel and Conversions API installed, with standard events for leads or purchases
- Domain verified and events prioritised
- Custom audiences: website visitors, customer list and page engagers
- Lookalike and interest audiences for prospecting
- 1 campaign with up to 3 ad sets for your goal (leads, sales or traffic)
- Up to 6 ad creatives: copy written and images or short videos designed from your assets
- Product catalogue connected for WooCommerce or Shopify stores, plus a 14-day optimisation check
What you supply
Admin access to your Facebook page, Instagram account and website, your budget and goal, and any photos, videos or offers you want to promote.
Who it’s for
Small businesses and online stores in Australia, New Zealand, the US and Canada that want to grow with Facebook and Instagram ads, or need their Pixel and tracking fixed before spending more.
Delivery
Campaign ready for launch within 7 business days of receiving access and assets. Your ad spend is paid directly to Meta and is not included.
How it works
- Purchase the package and I’ll contact you within one business day.
- You share page, website and ad account access and your assets.
- I install tracking, build audiences and create the campaign.
- You approve the launch, and I optimise it after 14 days.
Work is completed by Mark Serdina, a Sydney-based Shopify, WordPress and SEO developer. Profiles not set up yet? Start with Social Media Setup and Website Integration. Capture the leads with a Lead Funnel Step by Step Form. Comparing options? Read the Website Services Price Guide.
New to ordering? Read how it works and the Shop FAQ, or request a custom quote if you need something different.
Frequently asked questions
What is the Meta Pixel and Conversions API?
The Meta Pixel tracks actions on your website in the browser. The Conversions API sends the same events from your server, which makes tracking more reliable when browsers block cookies.
Is ad spend included?
No. The price covers setup. Your ad spend is billed directly to you by Meta.
How much should I spend on Facebook and Instagram ads?
Many small businesses start from $10 to $30 a day per ad set. I recommend a starting budget based on your goal and audience size.
Can you run ads for my Shopify or WooCommerce store?
Yes. Your product catalogue is connected so you can run shopping and retargeting ads.
Do I need a Facebook page to run Instagram ads?
Meta ads are managed through a Business Portfolio, which works best with a Facebook page connected to your Instagram account. I can set this up for you.
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