In Australia, a professionally built WordPress website for a small business commonly costs from around $1,500 for a simple five-page site to $5,000 or more for a larger site with custom design and extra features. Agencies building complex sites often charge well into five figures. On top of the build, budget for hosting, a domain, maintenance and any premium plugins each year.
Example fixed prices
iScreenviewer's WordPress Website packages start at $1,490 for a Starter site, $2,990 for Business and $4,990 for Premium, so you know the price before you start. Other providers price differently, so compare what is included, not just the number.
What drives the price
- Pages and templates: more unique layouts mean more design and build time
- Custom design: a design made for your brand costs more than adapting a theme
- Copywriting: writing content for you adds cost but often improves results
- Online store: WooCommerce adds products, payments, GST and shipping
- Integrations: booking systems, CRMs and email marketing tools
- Migration: moving content from an old site
Ongoing costs
Expect to pay for hosting, your domain, email, plugin licences and maintenance. iScreenviewer's Website Hosting is $300 a year. Maintenance covers updates, backups and security, which keep the site running safely.
Cheap websites
Very low-cost websites often cut corners on speed, security, mobile design or SEO, and may be built on bloated themes that are hard to change. They can cost more in the long run if they need rebuilding.
How to compare quotes
- Is the price fixed, or an estimate that can grow?
- Who writes and loads the content?
- Is mobile design, basic SEO and tracking included?
- Who owns the website, domain and hosting accounts?
- What support is included after launch?
For more pricing, see the website services price guide and fixed-price website packages. Not sure about WordPress? Read Shopify vs WooCommerce.
DIY website builders vs a professional build
Website builders can be cheap to start, and suit very simple needs. The trade-offs are monthly fees that add up, limited SEO and design control, and the difficulty of moving away later. A professionally built WordPress site costs more upfront but you own it, can extend it and can move it to any host.
Where the money is worth spending
If your budget is tight, prioritise what affects enquiries: a clear home page, strong service pages, fast mobile performance, contact forms that work and basic SEO. Extra pages, animations and nice-to-have features can be added later as the site starts paying for itself.
Want a fixed-price WordPress website?
Choose a WordPress Website package and know exactly what you get and what it costs.
Frequently asked questions
How much does a small business WordPress website cost in Australia?
Commonly from around $1,500 for a simple site to $5,000 or more for larger sites, with complex agency builds costing more.
What are the ongoing costs of a WordPress website?
Hosting, domain, email, plugin licences and maintenance.
Is WordPress free?
The software is free, but you pay for hosting, a domain, design, development and maintenance.
Why do website quotes vary so much?
Differences in custom design, number of pages, content writing, features and the provider's experience and overheads.
Do I own my WordPress website?
You should. Make sure the domain, hosting and site are in your name or transferred to you.
Is a fixed-price website better?
A fixed price gives certainty about cost and scope, which suits most small businesses.