Meta Pixel and Conversions API Setup gives your Facebook and Instagram ads accurate conversion tracking, for a fixed price of A$299. Browser tracking alone misses many conversions because of ad blockers and privacy settings, which makes Meta's ad delivery worse. I set up the Pixel and the Conversions API together, deduplicate events and check match quality so Meta knows which ads drive sales.
At a glance
- Price: A$299 fixed (AUD, GST applies for Australian customers)
- Turnaround: 3 business days
- Platforms: Shopify, WooCommerce or WordPress
- Service area: Delivered online for businesses in Australia, New Zealand, the United States and Canada
What's included
- Meta Pixel installed or fixed
- Conversions API set up server side
- Purchase, add to cart, checkout and lead events
- Event deduplication between browser and server
- Domain verified in Meta Business Manager
- Aggregated event priorities set
- Event match quality checked
- Tested in Meta Events Manager
What's not included
Ad campaign setup, ad spend and custom app development are not included. Need campaigns too? See Meta Ads Campaign Setup.
Who it's for
Businesses running or planning Facebook and Instagram ads whose results in Meta do not match their real sales.
Delivery
Completed within 3 business days of receiving Meta Business Manager and website access.
How it works
- Order the setup. I contact you within one business day.
- Share access. Meta Business Manager and website.
- Pixel and CAPI. Events set up and deduplicated.
- Tested. Checked in Events Manager.
Work is completed by Mark Serdina, a Sydney-based Shopify, WordPress and SEO developer.
Want Google tracking too? See GA4 and Tag Manager Conversion Tracking.
New to ordering? Read how it works and the Shop FAQ, or book a free 15-minute consultation.
Frequently asked questions
What is the Conversions API?
It sends conversion events from your website server directly to Meta, so tracking still works when browsers block the Pixel.
Do I still need the Pixel?
Yes. Meta recommends using both, with events deduplicated so each conversion counts once.
Does it work with Shopify?
Yes. Shopify uses the Facebook and Instagram channel app. WooCommerce uses the official Meta plugin or a server side setup.
What is event match quality?
A Meta score showing how well your events match Meta users. Higher scores improve ad targeting and reporting.
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