Google Ads puts your business in front of people actively searching for what you sell. This package builds a properly structured Google Ads search campaign with researched keywords, well-written ads and conversion tracking, so your budget goes to clicks that are likely to become customers.
In short: A fixed-price Google Ads search campaign setup: keyword research, 1 campaign with up to 3 ad groups, responsive search ads, assets, negative keywords, location and schedule targeting, conversion tracking and a 14-day optimisation check.
What’s included
- Google Ads account created or audited, linked to GA4 and Search Console
- Keyword research with match types, search volumes and estimated cost per click
- 1 search campaign with up to 3 tightly themed ad groups
- Responsive search ads written for each ad group, with headlines and descriptions tested for relevance
- Sitelink, callout, call and structured snippet assets
- Negative keyword list to block irrelevant searches
- Location, language, schedule and budget settings for your market
- Conversion tracking for leads, calls or purchases, plus a 14-day check to adjust bids and keywords
What you supply
Admin access to your website (for tracking), access to or permission to create your Google Ads account, your target locations, monthly ad budget and the services or products to promote.
Who it’s for
Small businesses and online stores in Australia, New Zealand, the US and Canada that want to start Google Ads properly, or whose existing campaigns spend money without bringing in enquiries.
Delivery
Campaign ready for launch within 7 business days of receiving access, with a check-in 14 days after launch. Your ad spend is paid directly to Google and is not included.
How it works
- Purchase the package and I’ll contact you within one business day.
- You share access, budget and the services to promote.
- I research keywords, build the campaign and set up tracking.
- You approve the launch, and I optimise it after 14 days.
Work is completed by Mark Serdina, a Sydney-based Shopify, WordPress and SEO developer. Get your tracking right first with GA4 and Tag Manager Conversion Tracking, and send clicks to a focused landing page. Selling products? See Google Merchant Center Setup. Comparing options? Read the Website Services Price Guide.
New to ordering? Read how it works and the Shop FAQ, or request a custom quote if you need something different.
Frequently asked questions
How much should I spend on Google Ads?
It depends on your industry, location and cost per click. As part of keyword research I estimate costs so you can set a realistic starting budget, often from $15 to $50 a day for small businesses.
Is the ad spend included in the price?
No. The price covers the campaign setup. Your ad spend is billed directly to you by Google.
Why use a search campaign instead of Performance Max?
Search campaigns give you control over the exact searches you appear for and are easier to measure, which makes them a good starting point for most small businesses.
How soon will I see results?
Ads can start showing on launch day. Allow 2 to 4 weeks of data before judging results, which is why a 14-day optimisation check is included.
Do you manage campaigns monthly?
This is a setup package. If you want ongoing management, I can quote a monthly plan after the 14-day check.
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