Shopify Wholesale and B2B Pricing Setup lets you sell to trade customers from the same store as your retail shoppers, for a fixed price of A$490. Approved wholesale buyers log in and see their own prices and minimums, while retail customers see your normal prices. I set this up with Shopify's native B2B tools, which are now included on every Shopify plan, or a wholesale app if you need features your plan doesn't include.
At a glance
- Price: A$490 fixed (AUD, GST applies for Australian customers)
- Turnaround: 5 business days
- Platforms: Shopify (any plan)
- Service area: Delivered online for businesses in Australia, New Zealand, the United States and Canada
What's included
- Shopify B2B or wholesale app configured
- Wholesale registration and approval form
- Up to 3 customer price tiers
- Minimum order quantities or values
- Trade prices shown only to approved buyers
- Tax display set for trade customers
- Wholesale welcome and approval emails
- Retail and trade test orders checked
What's not included
App subscription fees and Shopify Plus upgrades are not included. For quote requests instead of fixed prices see Shopify Request a Quote App Setup.
Who it's for
Shopify stores that sell to retailers, cafes, salons or other trade buyers and are managing wholesale orders by email.
Delivery
Completed within 5 business days of receiving Shopify staff access.
How it works
- Order the setup. I contact you within one business day.
- Pricing agreed. Tiers and minimums confirmed.
- Configured. Registration, prices and emails.
- Tested. Retail and trade orders checked.
Work is completed by Mark Serdina, a Sydney-based Shopify, WordPress and SEO developer.
Want trade buyers to request quotes too? See Shopify Request a Quote App Setup.
New to ordering? Read how it works and the Shop FAQ, or book a free 15-minute consultation.
Frequently asked questions
Do I need Shopify Plus?
No. Since April 2026, company profiles, up to 3 B2B catalogs, quantity rules, volume pricing and payment terms are included on every Shopify plan. Plus adds unlimited catalogs, deposits and partial payments.
Will retail customers see wholesale prices?
No. Wholesale prices only show to logged in customers you have approved.
Can I set different prices for different buyers?
Yes. Up to 3 price tiers are included, such as trade, distributor and VIP.
Can wholesale customers pay on account?
Yes. Payment terms such as net 30 are part of Shopify B2B on every plan, so approved buyers can order now and pay by invoice.
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